OUR STORY

Birdie IM GmbH is an Austrian company founded in 2022 by Mrs. Irina Merzliakova.

As a highly rated and honored marketing and PR/GR professional employed by large companies and banks in the past, she has all entrepreneurial skills and experience to build the new business and brand from the very beginning.

She is a mother of 2 boys, and she was constantly asked in the streets of Vienna for the last 5 years where she buys clothes for herself and her kids. People here in Vienna feel free to ask questions when they see beauty and style.

One day in 2022 the idea of opening her own shop has finally crystallized. This shop is to be special. It is to offers brands not available in Austria and the rest of Europe, brands that Ira wears, knows, trusts and loves. The best she can bring to this city and share with her friends and clients.

November 2022 the old shopping space was found in the heart of Vienna. Careful, creative and detailed refurbishment with some discoveries (the original parquet floor was found and restored!) started, and newest technology and equipment and payment options (including tax free shopping) installed.

Birdie store has been open for customers since March 2023, and from the very first day it is having warmest acknowledgments from all clients. Even those who do not make a purchase say kind words of support and admiration of the way all items are presented and combined.

Birdie 2024 collection is planned for 2024.

New stores to open in other European large cities in 2024-2025.